Monday, October 29, 2012

Brocial Bookmarking Soulmate


Social Bookmarking. Can enough be said about social bookmarking? Before the advent of social bookmarking, bookmarking web pages was so…antisocial. And think back even further…when I was just a curious young boy reading book like Harry Potter and Eragon for their mystical whimsy, I longed for nothing but a friend with whom to bookmark pages. But alas, it wasn’t until I signed up for the social bookmarking sites del.icio.us and diigo.com that this lifelong dream was achieved. Luckily, with these tools I have found a fellow bookmarker, a “bookmarking soul mate” if you will, who has scoured the depths of the internet to find and bookmark anything and everything related music.

Primus Luta is a bookmarking monster. Since joining Diigo in 2008, he has 1284 public bookmarks and almost 2,800 total! While he has tagged and bookmarked articles of all kinds, he focuses on music and music performance technology – his top tags include “album,” “Beatmaker,” “music,” and “live-performance.” When I first saw these top tags, I got excited…then I said them out loud and they were music to my ears. Yes, I did just waste a sentence to set up that crappy pun, and I’m wasting another one confirming your suspicion.

Despite the abundance of his bookmarks and tags, however, they are not very thorough – while I haven’t looked through ALL of his bookmarks, the ones I’ve seen have tags but no comments, highlighting, or any other organization. Obviously, social bookmarking tools carry a “to each his own” philosophy – there is no established “proper” way to bookmark or tag. Looking at Luta’s page, it seems like he is tagging mostly for himself and his own reference. But I think his tagging is also a bit haphazard; with almost 3,000 pages bookmarked, it would be very difficult for him to organize them for himself with tags alone, much less for a larger public who would be viewing his well-documented browsing history. I expect that once his number of bookmarks got to a certain point it would become overwhelming, which possibly explains why stopped bookmarking at the end of 2011.

Looking through his bookmarks, some very interesting pieces stood out to me. Particularly, Luta found this gem, which shows the historical and geographical origins of dance music in a mesmerizingly visual way. You can click play to see the progression, but it happens so fast that I would recommend slowly drawing your mouse from the left to the right side of the screen to control the map yourself. It’s awesome to see how much music and influence has traveled in the past 20 years in particular to create our modern genre-defying perspective on music. Also interesting was this LA Weekly article about Blue Note’s departure from their jazz specialty for a foray into more poppy music, and this Racialicious essay about first-world pop musicians reference and treat issues of race and power.

I think these three examples give a great sense of Luta’s social bookmarking tendencies. He covers a huge intersection of different items relating to music, but to his credit, I have found every piece he has tagged to be genuinely interesting, whether it covered a topic I am typically interested in or not. I think Luta really gets it – the fact that I found so many of his tags personally interesting and relevant demonstrates that he has a great awareness of his audience, which I think I fit into perfectly. His target audience is made up of people who are really into music, but also have very broad musical awareness and levels expertise. Thus, he bookmarks pages that are focused on specific aspects of music but are also easily understood by any music fan. And if 

I’m any judge, he’s pretty successful at it. 

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